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e.l.f. beauty
Trends
The Top 25 Beauty Brands Trending in 2026
Cosmetify’s Mid-Year Beauty Index reveals the brands setting the pace for current trends in makeup, skincare, & hair care at the mid-point of 2026.
American Salon Staff
Aug 3, 2026 2:40pm
e.l.f. Expands Into Hair Care With New Six-Product Line
Jun 16, 2026 10:30am
Liquid Death Slaying Beauty With e.l.f & Aprés Nail
Jan 15, 2026 9:56am
E.l.f. Cosmetics Breaks Ground with Twitch Livestream Shopping
Oct 21, 2025 12:12pm
e.l.f. Cosmetics Snaps Up Hailey Bieber's Rhode for a Cool $1B
May 29, 2025 7:45pm
e.l.f Cosmetics Airdrops Sunscreen, Cat Treats to Viral Sailor
May 24, 2025 7:49pm
