Garnier has tapped activist, entrepreneur, and supermodel Gisele Bündchen as its new Global Ambassador in a partnership focused on performance, sustainability, confidence, and wellness.
“I have always believed that looking good is a reflection of feeling good,” Bundchen says. “Garnier is dedicated to honoring every type of beauty and helping women feel confident in their own skin, which is why this partnership feels so natural to me.
“I am glad to join forces with a brand that is not only open to progress but is actively striving to do better for people and the planet.”
The partnership kicks off with a cinematic and cheeky mini-film, “The Signature,” rolling out across Garnier’s social channels and spotlighting Bündchen’s love of fitness, balance, and sustainability.
The supermodel came on board as the face of the brand’s biggest launch of the year, Fructis Diamond Sleek Shine-Coat Smoothing Spray.
The new formula delivers glassy shine and ultimate frizz control. To prove it, Garnier has hosted a high-humidity launch event in Miami, followed by a consumer pop-up where guests could the results in real time.
The brand says Bündchen’s grounded, wellness-first vibe fits right in with its 120-year history of blending nature, high technology, and sustainability.