Estée Lauder has named British actress Daisy Edgar-Jones as its newest global brand ambassador. In the role, she will represent the brand’s skincare, makeup, and fragrance, with her first campaign launching worldwide on Feb. 2.
Edgar-Jones rose to prominence with her breakout performance in the Emmy-nominated series "Normal People" and has since starred in major projects including "Twisters," "Where the Crawdads Sing," and FX's "Under the Banner of Heaven," earning a Golden Globe nomination.
The partnership with Estée Lauder marks her first official step into the beauty space. “As an actress, I love how makeup can tell a story of who we are,” Edgar-Jones says. "I have always admired how Estée Lauder celebrates confidence and individuality in women.
"The legacy, elegance, and strength of the brand is so inspiring. It feels surreal to be part of the Estée Lauder family — and it truly feels like a family.”
Joining a roster of global ambassadors such as Karlie Kloss and Ana de Armas, Edgar-Jones was praised by Estée Lauder Global Brand President Justin Boxford as a defining talent: aspirational, approachable, and uniquely inspiring.
"Daisy is very much the breakout star of her generation,” Boxford says. “Not only is she an incredibly gifted actress, but she also embodies the ethos of the Estée Lauder brand … Her confident, youthful spirit, and innate sense of style will inspire consumers across generations."