Thousands of beauty, wellness, and fitness insiders descended on the first New York outing of the renewed Be+Well | Beauty and Wellness Show (formerly the International Beauty Show) — chasing exclusive deals and the next big thing.
Across 600+ booths in the Javits Center, brands dropped fresh launches, some making their debut right on the show floor. Here’s what had everyone stopping, swatching, and stocking up.
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Cocco Veloce Lite Clipper & Trimmer
“We really put our thought and energy into this clipper and trimmer. It’s really at the highest quality,” said Cocco exec Paul Kim. “Our Veloce and Hyper Veloce lines are $195 and $175, but this new line is $120 so that we will meet the larger market in our community.”
Hattori Hanzo Air Dryer
Launched at Be+Well NYC, participants got a sneak peek at Hanzo’s first foray into styling tools even before the brand’s own sales reps did. “The response was overwhelming,” said Hattori’s Allison Conrad. “1400 watts. Numerous attachments and all are magnetic. It’s super lightweight. That’s the beauty of it.”
StyleCraft Rebel 2.0 Professional Clipper and NoFRIZZ Round Brushes
With the brand’s patented Super C4RBN Motor with increased torque — running up to 7,200 RPM and cutting through any hair type — this was not only StyleCraft’s newest kid on the block, but also its hottest seller.
Three new brushes with 2x more bristles, ion technology, an airflow-aiding patented pyramid vent design and ceramic-coated barrels recently debuted in 32, 43, and 53-mm sizes.
TAD Beauty Stripment Lashes
Last month the brand debuted its Stripment Lashes (8-pair box) as a more comfortable, easy-to-use update to its 3D-printed DIY lash line, offering 7–10 days of wear per application. The lash design eliminates stiffness, pressure, and the heavy band feeling, delivering a lightweight, long-lasting wear experience.
Créé Pro Artist Professional Hair Dryer
Créé’s all-in-one, multi-use pro dryer and styler kit has entered the chat: a powerful mid-compact dryer, two concentrator nozzles, diffuser, and two curling wand attachments for ultimate versatility.
Brow Down Studio Pro Caffeine Peptide Depuffing Peptide Eye Gel and Reusable Silicone Eye Gel Pads
The brand’s Caffeine Peptide Depuffing Eye Gel is a lightweight, fast-absorbing treatment that refreshes, hydrates, and smooths the under-eye area. Powered by caffeine, peptides, and botanicals, it targets puffiness, dark circles, and fine lines, it’s well paired with the new Reusable Silicone Eye Gel Pads for a cooling spa-like experience during a brow service.
Caliber Pro 10MM Professional Cordless Clipper
This new clipper is destined to enter a lot of barbers’ rotations due to its balanced, comfortable feel in hand and smooth, controlled movement for effortless blending and clean finishes. Its solid weight distribution helps reduce fatigue during long sessions while maintaining precision on every pass. It’s powered by a high-performance DC 5V hybrid brush motor.
Rolda Multi-Vitamin Shave Gel
Rolda’s newest offering is ultra-hydrating and packed with vitamin E to protect the skin barrier. Its smooth, clear texture reduces friction, allowing for excellent blade movement and gentle razor glide while leaving skin soft, refreshed, and irritation free.
PureO Natural Products StifFiz Extreme Holding Spray and Nano HoneyLoc Moisture Infused Spray
Enriched with vitamins and proteins, StifFiz Extreme Holding Spray delivers ultra-strong hold while fighting frizz and humidity. It can be used on either damp or dry hair, and brushes out clean.
The brand’s new Nano Spray HoneyLoc Moisture Infusion hydrates and nourishes with honey and nano-technology, leaving locs soft, glossy, and resilient. Ideal for daily use or refreshing between washes.
Larry Stansbury, Robyn Merrett, Tatiana Pile, and Stefanie Schwalb contributed to this report.