Milk_shake Launches The Incredible Line

Milk_shake has introduced two home-care products to join its cult favorite Incredible Milk leave-in spray, creating the new Incredible collection.

The line is formulated to nourish, protect, and strengthen hair from start to finish, via formulations with advanced hero ingredients and pleasant aromas, leaving hair with a healthy and polished finish.

The Incredible collection consists of:

milk_shake Incredible Serum — A quickly absorbing scalp serum crafted to fortify and enliven hair follicles, both after cleansing and anytime for a pick-me-up. In addition to milk proteins and fruit extracts, hyaluronic acid delivers intensive hydration while caffeine provides antioxidant protection. Recommended for dry, tight, and sensitive scalps.

milk_shake Incredible Milk — The brand’s best-selling lightweight leave-in and heat protectant contains milk proteins and muru muru butter to condition and soften, while fruit extracts of blueberry, raspberry, papaya, and mango deliver powerful antioxidants for protection. Spray on wet or dry hair to remedy dullness and damage, split ends, frizz, tangles, and color fading. 

milk_shake Incredible Oil — For hair that needs extra shine, manageability, and thermal protection is this rich leave-in containing argon and sunflower oils for weightless luster, plus papaya extract to strengthen. Spray onto towel-dried hair before styling to seal the cuticle layer for a radiant finish, or apply to dry hair to refresh shine and softness.