After a long, cold winter packed with heat styling and dry indoor environments, beauty brands are leaning into deeply nourishing formulas designed to restore from scalp to skin.
Two standout launches from amika and PHYTO bring rich botanicals, clinically backed hydration, and multi-use care into the spotlight.
amika Expands Into Body Care
Known for its salon heritage, amika is extending its reach beyond hair with its first-ever Body Collection, creating a head-to-toe ritual that helps salons elevate services and expand retail opportunities.
The brand has launched the Body Collection through SalonCentric, intending to reach thousands of professional salons nationwide. It positions bodycare as both a retail category and a service upgrade that enhances the salon experience beyond the chair.
Infused with amika’s signature warm fruity floral scent, the trio of formulas is designed to layer into treatment rituals or at-home routines.
The collection includes:
- Shower Thoughts Soft + Silky Body Wash – A nourishing cleanser formulated with hydrating glycerin and gentle fruit AHAs that softens and smooths without stripping the skin.
- Big Embrace Smoothing Whipped Body Butter – A rich, clinically proven moisturizer with ceramides and shea butter that instantly smooths and hydrates skin for up to 48 hours.
- I’m Glistening Radiant Rich Body Oil – A fast-absorbing oil powered by oil-soluble vitamin C, papaya oil, and sea buckthorn to brighten, soften, and lock in lasting hydration.
The Body Butter and Body Oil are particularly suited to salon finishing rituals, treatment add-ons, and seasonal service upgrades.
PHYTO Introduces Multi-Use Botanical Elixirs
French botanical haircare brand PHYTO is also leaning into restorative care with two Elixir Enhancing Oils, each formulated with seven deluxe botanical oils: camellia, jojoba, hazelnut, coconut, macadamia, grapeseed, and meadowfoam.
The multi-use botanical blends aim to replenish nutrients and moisture lost to hot tools, coloring, and environmental stressors, while restoring smoothness and gloss.
The lineup includes:
- Universal PHYTO 7 Elixir Enhancing Oil – A lightweight formula that regenerates and nourishes dry or damaged hair without weighing it down.
- Smoothing PHYTO 7 Elixir Enhancing Oil – A richer version designed for thick, dry, or damaged hair to smooth and restore softness.
The versatile oils can be used several ways, including as a pre-shampoo treatment for deep nourishment; before styling on damp hair to detangle and smooth frizz; as a daily finishing oil for shine and softness, and as a body oil for replenished skin.