New York was popping — and so was the shopping.
At the recent industry-only Be+Well | Beauty and Wellness Show at the Javits Center (formerly the International Beauty Show) — 26K salon, barber, and spa pros locked in and loaded up on trend drivers, smart margins, and buzzy finds.
With special show pricing, the expo floor stayed busy and some products pretty much flew off the shelves. Here were 25 that everyone wanted in their kits and at their stations.
Tap the product name for a link!
1. Caliber Pro Disruptor ZR Vector Motor Digital Display Professional Clipper
Buzzing out of the Caliber Pro booth was this smooth machine with its V2 Vector motor and DLC + Zirconia blades, plus an LCD battery display for effortless de-bulking with precision.
2. Camille Rose Naturals Batana Oil Honduran Miracle Oil
While the brand’s entire Batana Oil line got a lot of love at the Camille Rose booth, it was the deeply nourishing OG Batana Oil and its rich, velvety texture that sold out fastest.
3. CHI LAVA AirGlide in Pearl
Featuring volcanic lava plates that allow for both curling and straightening with ease, along with three customizable airspeed options that take hair from wet to dry, this tool’s next-level versatility had it moving into shopping bags at a rapid clip.
4. Comfortel Chloe & Hazel Tan Salon Chairs
Warm textures and natural earth tones are clearly on trend in salon decor, as Comfortel’s ever-popular, luxe styling and shampoo chairs were the biggest draws in shades of tan.
5. Dyson Corrale Styler (Professional)
After Dyson Pro Team member Danielle Keasling took to the Glam & Glow Stage to demo the Corrale and its flexing copper plates that shape around the hair — emphasizing it as “not a flat iron, but a styler” — the professional edition in bright copper became a red-hot seller.
6. Elleebana Elleeplex Pro Fusion Lash and Brow Lamination Starter Kit
Lash and brow artists snapped up this professional lift and tint set with everything they need to provide both services using the same product — a TGA-free, vegan, strengthening formula that gives amazing grow-out.
7. GA.MA Italy iQ Sfera Hair Dryer
As the name suggests, iQ Sfera feels like something from the future and certainly looks the part. The dryer is about the size of a tennis ball, a compact design that may be small — but thanks to its turbo motor, definitely mighty.
8. Gummy Professional Braid Control Huge Hold Shining Gel
No sticky, gooey sensation here. Demo after demo at the brand’s constantly busy booth showed this gel delivering lasting shine and strong hold without a tacky or flaky feel, all while keeping frizz at bay.
9. Hot Tools Pro Artist 24K Gold One-Step Blowout & Volumizer
Five years in and this all-in-one drying, volumizing, and styling tool is still the brand’s hottest seller, thanks to its versatility and dependability with short and long styles, ease of use, and overall convenience factor.
10. Johnny B. Hair Care Foundation Styling Mousse
Barbers flocked to the Johnny B. booth to get their hands on this hydrating formula that delivers flexible, all-day hold with a natural, non-crunchy finish for a wide variety of hair types.
11. K18 Air Wash
The brand’s “gateway product” is this dry shampoo that encapsulates and suspends the odor molecules in your hair, and lasts for 72 hours — much longer than it lasted on the booth shelves.
12. L3VEL3 Strong & Light Hold Styling Powder
It’s the brand’s runaway best-seller on all platforms for texturizing and adding volume, and unsurprisingly, sold at a rapid clip throughout the duration the show.
13. Lashbox LA Anime Tower Spike – 0.05 Contour Laser Print Lash
Lash artists honed in on these game-changers — engineered with laser-print technology and super light, making it easy to create amazing sets with the anime effect.
14. LeChat Nails Perfect Match Pro Gel Essentials Kit
The TPO- and Hema-free collection has everything needed to enhance natural nails from prep to finish, a no-brainer for nail artists wanting to deliver a streamlined pro service.
15. LocN HoneyLoc Twisting Creme
Though the brand's whole HoneyLoc line had brisk sales throughout the event, the next-level moisture and nourishing, buttery texture of the Twisting Creme made it the star seller.
16. Melody Susie S-Pro29G Nail-Focused 3-Mode Manicure Table Lamp
With three lighting modes and targeted curing options, this precise, adjustable lamp makes detailed nail work faster and more accurate — what's not to love? Nail artists also appreciated its flexible positioning and multi-mode design that helps eliminate shadows.
17. Parlux Ethos + Magicsense Hair Dryer
Stylists with days full of back-to-back clients walked off with this elegant dryer — a light, quiet, versatile tool with an extra-wide nozzle, extra-long swivel cord, and other thoughtful details that show this one’s designed for the pros.
18. PLA Cat Eye Gel Polish Collection - Moonstone Magic
Nail artists under constant client demand for on-trend, high-impact cat-eye looks scooped up this line, whose magnetic pigments give it those amazing multi-dimensional, light-shifting effects.
19. PureO Natural Products Goat Milk Fragrance Spray
For a brand best known for its hair care, this hydrating body spray got a crazy amount of love: a hypoallergenic moisturizing formula with a clean, unisex aroma and lightweight, non-greasy finish.
20. Short2Long Custom Keratin Extensions
These long-lasting wefts can be color- and texture-matched from a client sample and available at any length, making them the go-to for extension specialists who do lots of custom work.
21. StyleCraft Homie Nano Trimmer
Everyone loves a reliable homie, which is why so many barbers grabbed up this quiet, pocket-sized, ultra-light and powerful trimmer with Japanese steel blades.
22. Sunlights Bleu Açai Berry & Java Plum & Violet Grapeseed & Sunflower Toning Shampoos
Candy Shaw’s pro line has colorists’ hearts, and her neutralizing shampoos that eliminate brassy and orange tones in blondes and brunettes went flying into their shopping bags.
23. TNS Auto Curler
Helllooooo, quickie yet long-lasting pro styles. With a diamond-titanium-ceramic barrel providing smooth glide, perfectly consistent heating, and zero tangling — this auto curler does all the work in a fraction of the time.
24. Taliah Waajid Love My Natural Hair Honey Curls Curl Styler
The brand’s nourishing Love My Natural Hair collection proved popular for its reliability in delivering shiny strands and defined curls and coils. What moved the fastest: this lightweight cream, ideal for wash-and-gos.
25. Ülka Aero Professional Tabletop Nail Dust Collector
Nail artists were sold on this fierce little machine’s powerful suction speed, HEPA filtration for fine particulate dust, and 3-in-1 versatile, ergonomic design.