Nutrafol is doubling down on its commitment to personalized hair and scalp wellness for the years ahead, launching its first life-stage-specific formula for men alongside the debut of its new myNutrafol app.
Together, the new Men 50+ Hair Growth Nutraceutical and the new app represent the brand’s next chapter: an integrated approach that pairs targeted supplementation with digital support.
Nutrafol Men 50+ is designed to address biological shifts that occur for men in their 50s and beyond. Those include: the decline of testosterone levels, the slowing of collagen production, the acceleration of cellular aging, an increase in oxidative stress, and less efficient absorption of nutrients.
Complementing the new formula is the myNutrafol app, a digital platform for all users created to enhance the subscriber experience and uphold long-term results. Designed to help customers stay consistent and engaged, the app offers personalized progress tracking, expert guidance, and exclusive rewards.
As Nutrafol marks its 10-year anniversary, the Unilever-owned company is building on early leadership in the men’s hair-growth supplement category with a sharper focus on personalization, physiology, and consistent support.
The brand’s second formula for men is an evolution in the category, moving beyond broad symptom-based solutions toward formulations tailored to specific life stages.
The launch is reflective of a greater trend in beauty and wellness: brands investing in research and development specific to factors associated with aging, rather than taking a one-size-fits-all approach.