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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
2025 Lookbook
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Subscribe
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Marketing Solutions
Business
“Your Clients Aren’t in the Algorithm—They’re Outside Your Door”
International marketing strategist Charmaine Schembri explains why more online content doesn’t necessarily mean more clients for beauty professionals.
Stefanie Schwalb
Feb 25, 2026 11:49am
Flex Your Salon’s Marketing Muscle With Automated Texts & Emails
May 20, 2025 4:46pm
7 Language Tweaks to Elevate Your Salon Marketing
Nov 19, 2024 9:37am
How to Deal with a Bad Client Review
Nov 13, 2024 3:48pm
Effective Holiday Messaging for Salons, Shops, & Independents
Nov 10, 2023 11:05am
8 Steps to Creating a Business Plan for Your Salon
Jan 4, 2023 2:17pm