The Fellowship for British Hairdressing is spotlighting its Project Afro 2024 collection, titled Verve.
Led by project leader and texture specialist Jacqui McIntosh, Verve draws inspiration from Sharon Blain's iconic Futurism collection.
At its core, Verve embodies the spirit of a modern, creative woman living in central London. It reflects her dynamic transformation into styles that align with her personality, whether she’s spending a day at the office, exploring the city, or attending a themed event.
The looks were created by the Project Afro 2024 team, including Richard James (Cyrl Cymru), Annabel Payne (Toni & Guy), and Natasha Brajovic (Andrew Jose Salon).
Credits
Art & Creative Direction: Jacqui McIntosh, Project Leader
Photographer: Chris Bulezuik
Videographer: Joe Murphy
Make-up: Angel Aculey
Stylist: Magda Jacobs