Get the Formula: Martha Stewart's Soft Rose Gold

Martha Stewart has entered her pink hair era and naturally, she’s making it look chic. 

The lifestyle icon just debuted a fresh hair color transformation, trading her signature light silver blonde for a soft rose gold created by celebrity hairstylist and Schwarzkopf Professional Global Color Ambassador Chris Appleton.

The shade is a luminous pink with warm golden undertones that gives Martha's blonde a playful refresh while still feeling polished and wearable.

The transformation comes as soft, personalized washes of color offer a fresh alternative to traditional blonde, allowing clients to experiment with shades like pink, peach and rose gold without completely moving away from a lighter base. 

On Martha, the subtle blend of pink and gold creates a multidimensional finish that feels modern while complementing her signature blonde.

Celebrity stylist Chris Appleton and Martha Stewart
Celebrity stylist Chris Appleton and Martha Stewart

Step by Step: Martha Stewart's Rose Gold

Appleton first added highlights using Schwarzkopf Professional BLONDME Premium Lightener 9+ with 20 Volume Developer to create a bright, even canvas. 

He then applied an all-over gloss using the brand's IGORA VIBRANCE 9.5-19 + 9.5-5, blended with 0-00 Clear to soften the color and create the sheer, glossy rose gold finish.

Highlights:

  • BLONDME Premium Lightener 9+ + 20 Volume Developer

All-Over Gloss:

  • IGORA VIBRANCE: 9.5-19 + 9.5-5

  • 0-00 Clear