Emma Roberts ushered in the New Year in the chair of celebrity colorist and Wella Professional Global Ambassador Nikki Lee, for a seven-hour transition from copper red to an iridescent golden blonde.
The "Scream Queens" and "American Horror Story" actress, had sported fiery ginger locks since March 2025. “In just seven hours, Emma Roberts has officially returned to her iconic golden blonde, a look that feels unmistakably her," Lee says.
"While her red era was stunning and worn for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself."
Lee used Wella Professional products for the transformation. For three months leading up to it, Roberts strengthened her hair with the brand's Ultimate Repair line to ensure it could withstand the process while maintaining integrity and shine.
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- The transformation began with gently removing the red using BlondorPlex with a 6 volume developer, leaving the natural regrowth untouched.
- Her natural base was softly lifted using Blondor Base Breaker /86 and a 10 volume developer to brighten and blend seamlessly.
- After an initial gloss to create an even blonde canvas, fine highlights were added throughout for brightness using BlondorPlex with 6 and 10 volume developer, while subtle lowlights were placed to create natural dimension and movement with Color Touch 8/0 with 13 volume developer.
- The final gloss was done using Shinefinity Zero Lift Flash Glaze1 0/6.
- For added length, volume, and drama, extensions were applied. Emma then had a cohesive cut designed to feel effortless and modern, adding textured layers while keeping the perimeter full for versatile styling options. Ultimate Smooth Miracle Oil Serum finished the look to lock in shine.