Cécred has introduced a collection of four hair tools to its product lineup, each with a sleek and sexy design worthy of its founder, Beyoncé.
The tools are lightweight, heat-resistant, durable, and ergonomically designed, with the combs incorporating metal rings for easy hanging. The brand calls them "artful instruments to maintain healthy, beautiful hair."
Cécred, a Los Angeles-based brand, is donating a number of the hair tools to L.A. salon professionals impacted by the January wildfires "to rebuild their kits and careers."
The new line consists of:
Rake Comb — Extra-long, tapered teeth gently detangle deep knots without causing breakage.
Parting Tail Comb — Finely spaced teeth smooth edges and tame flyaways, while a stainless steel rat-tail provides precise sectioning and styling.
Vented Paddle Brush — Fitted widely-spaced bristles glide through hair for easy wet or dry detangling. The signature honeycomb bristle design helps reduce snagging while smooth-tipped, flexible bristles offer gentle scalp stimulation.
Wide Tooth Comb — Strong teeth evenly distribute products from root to tip and gently detangle, with a tapered tail for sectioning and styling.
The tools can be purchased individually or bundled for 15 percent off the total value.
In Los Angeles, Cécred has partnered with Extended Beauty Bar, Pasadena City College’s Cosmetology Program, Charlees Angels, Borner’s Barber College Pasadena, and JPSweetz The Glam Spot to provide free hair washing and styling services and haircare packages in communities affected by the wildfires.
The Cécred x BeyGOOD Fund committed $2.5 million to directly support families in L.A. who lost their homes, as well as to church and community centers addressing the needs of displaced residents.