Camille Rose is taking its hair-care philosophy from the shower shelf to the wellness aisle with Rejuva Boost, its first line of beverage supplements designed to complement hair routines from the inside out.
The launch includes three vegan, gluten- and sugar-free powdered drink mixes featuring ingredients linked to hair and scalp wellness, including biotin, amino acids, prebiotic inulin, vitamin C, saw palmetto extract, and antioxidant botanicals.
The formulas also feature the brand’s proprietary StranJuva Vegan Hair Transformation Matrix.
The lineup includes:
- Raspberry Lemonade: nutrients formulated to support healthy-looking hair;
- Guava Mango: designed to support hair wellness with daily use; and
- Orange Zest: formulated to nourish the scalp and support healthy-looking hair.
Rejuva Boost is intended to support hair growth, reduce shedding, strengthen hair, and promote the body’s natural production of keratin, collagen and elastin.
Founded by CEO and trichologist Janell Stephens, Camille Rose has built its identity around ingredient-driven hair care inspired by superfood-based formulations. Rejuva Boost extends that positioning into the rapidly growing beauty-from-within category.