Beauty entrepreneurs Natalie Halcro and Olivia Pierson are no strangers to the spotlight. Best known to many through reality television, including WAGS and Relatively Nat & Liv, the cousins have spent years building a loyal following that extends beyond social media.
Longtime members of Khloé Kardashian's inner circle, Halcro and Pierson are among the stars of Hulu's new reality series The Girls: A Khloé Kardashian Project, which debuted Aug. 21 and follows a group of Kardashian confidantes as they navigate careers, relationships, motherhood, and life in the public eye.
Behind the cameras, the pair have also carved out a place in the professional beauty industry as co-founders of Harloc Hair, a premium hair extension brand built around quality, ethical sourcing, and close collaboration with salon professionals.
As Harloc continues to expand its reach, including plans to grow its presence in the U.S. market and its recent launch of new ponytail extensions, Halcro and Pierson are using their latest TV platform to showcase a side of themselves audiences don't always see: hands-on business owners navigating the realities of entrepreneurship.
American Salon: Harloc Hair entered a crowded extensions and hair-enhancement market. What gap did you see that convinced you there was still room for a new brand, and what has surprised you most about what consumers don’t see behind the scenes of running a beauty business?
NH & OP: It came down to quality and knowing where the hair was coming from. We have worn extensions for years, so we really understood the difference between hair that just looks good initially and hair that actually looks and feels beautiful over time.
We also loved that Harloc was committed to ethically sourced hair, which was incredibly important to us and something we didn’t see enough of in the extension industry. We love being a part of something we genuinely believe in and a product we are proud to wear ourselves.
What’s surprised us most is just how much goes on behind the scenes to get a product into someone’s hands. As a consumer, you see beautiful hair and the beautiful branding, but you don’t necessarily think about everything that goes into sourcing, quality control, education, inventory, and constantly listening to feedback.
Being on the business side has given us such a different appreciation for how many moving parts there are, especially when you’re trying to maintain a really high standard.
AS: Many beauty enthusiasts dream of launching their own product lines. What’s one lesson you’ve learned about entrepreneurship you wish you’d known on day one? How did conversations with stylists shape Harloc Hair?
NH & OP: One of the biggest lessons we’ve learned is that you’re never going to have everything figured out, and that’s okay. There’s always going to be something new to learn or a challenge you didn’t anticipate.
The most important thing is being open to feedback, surrounding yourself with people who are great at what they do, and being willing to evolve. You don’t have to know everything on day one … you just have to really believe in what you’re a part of and be willing to grow with it.
Our stylists are such an important part of Harloc, and their feedback means so much to us because they’re the ones working with the hair every day. They notice everything! For example, how the hair installs, blends, colors, and wears over time.
We really value their expertise and listen to what they have to say. Their feedback has helped us continue to evolve and improve the brand, and we want them to feel like they’re a part of that process with us.
AS: How do you think appearing on The Girls will impact Harloc Hair, and what aspects of your entrepreneurial journey did you specifically want the show to capture?
NH & OP: The Girls will give people a chance to see Harloc as more than just a hair extension brand they may see on social media. They’ll get a glimpse into how involved and passionate we are about the business and how much we genuinely believe in our product.
Our co-owners, Sara Rose and Michael Gibson, along with us, hope the show introduces Harloc to a whole new audience and shows people that quality and ethical sourcing are really at the heart of our Canadian-born brand. We’re incredibly proud to be a part of Harloc, so it’s exciting to be able to share that side of our lives on the show.
We have been on reality television before, but we’re at such a different stage of our lives now. We’ve grown so much, both personally and professionally, and our business is a huge part of our day-to-day lives.
Of course, The Girls has the relationships, family, fun, and chaos that come with reality TV, but we’re excited for viewers to also see us as businesswomen and entrepreneurs. It shows a more evolved side of who we are today and everything we’ve built and become since people first met us on television.
We’ve started the process to bring Harloc to the U.S., and that absolutely comes with its challenges, so fans will be right in on watching our growth throughout the season.
AS: When beauty professionals watch The Girls, what do you hope they walk away thinking about Nat and Liv, both as founders and as women building businesses in the beauty industry?
We hope they see two women who are genuinely passionate about what they do and really care about the business they’re a part of. We don’t pretend to know everything, and we think a big part of being successful is surrounding yourself with talented people, listening to the experts, and always being willing to learn.
With Harloc especially, we have so much respect for the stylists and professionals who work with the hair every day. Ultimately, we hope people see that we’re hands-on, we care deeply about quality, and we’re always looking for ways to grow and get better.
AS: If a beauty professional or aspiring beauty brand founder watching the show takes away just one lesson from your journey, what do you hope it is?
We hope the takeaway is to trust yourself and go for it. You don’t have to have every single thing figured out before you take a chance on something you believe in.
There are always going to be challenges and things you learn along the way, but we think being open to learning and staying passionate about what you’re doing can take you really far.
Some of the best opportunities in our lives have come from being willing to take that leap.