Today’s beauty professionals need more than technical skill to succeed. They need momentum, strategy, and leadership that can grow with their ambition.
These three wellness-centered classes at the Be+Well | Beauty & Wellness Show NYC in March can help beauty professionals and business leaders perform at their peak, turn high-touch services into recurring revenue, and build a culture that attracts loyal clients and top talent.
From neuroscience-backed biohacks and premium scalp services to wellness-centered leadership, these classes give practical tools to help protect personal well-being while growing a smarter, more profitable beauty business.
1. The Neuro-Psychologist’s Playbook: Biohacks for Fitness Pros Who Lead and Perform
Led By: Dr. Arlene Strugar, Founder & Research Scientist: Healuxe, NeuroSkinGlow
Take It Because: Knowing how to optimize personal energy and focus are proven ways to prevent burnout, improve decision-making, and sustain high performance.
Success in the beauty industry demands sustained energy, mental clarity, and emotional resilience, yet burnout is one of the biggest threats to long-term growth.
In this course designed for fitness professionals (but applicable to those who work in beauty and wellness), Dr. Strugar blends neuroscience, sports psychology, and performance science to teach biohacks that help focus, regulate stress, and maintain high energy throughout demanding workdays.
Attendees will walk away with easy-to-implement tools that support peak performance in both service provider and leadership roles.
2. Luxury at the Shampoo Bowl: Turning Scalp Treatments into Scalable Income
Led By: Nicole Shemwell, Trichology Expert & Owner: Advanced Hair Care & Wellness Spa
Take It Because: Scalp care is among the fastest-growing topics of interest among beauty consumers, and can provide an untapped source of revenue.
The shampoo bowl is an opportunity for transformation and profit. This interactive class shows beauty and wellness professionals how to design and deliver luxury scalp treatments that elevate the client experience while generating scalable, recurring income. By combining scalp science with business strategy, attendees learn how to position scalp care as a must-have service rather than an optional add-on.
Through demonstrations and hands-on guidance, participants explore scalp analysis, headspa massage techniques, detox protocols, and sensory engagement methods that produce visible results and deeper client loyalty.
Attendees leave with a clear service structure, pricing confidence, and a repeatable system to turn scalp health into a signature, revenue-generating offering that increases ticket totals, client retention, and recurring revenue.
(Shemwell will also be teaching “Headspa Basics: An Introduction to Scalp Health and Wellness” at the show.)
3. Beyond Boss Mode: Building a Wellness-Driven Culture for Growth
Christina Stratton, Founding Partner, The Cab Clubs; Ilana Alberico, President, SpaSpace
Take It Because: It gives tools to business owners and managers to create a wellness-centered culture that attracts top talent, reduces turnover, supports long-term business growth, and cultivates teams that perform without constant oversight.
Growth doesn’t come from doing more; it comes from leading better. Christina Stratton and Ilana Alberico guide salon, spa, fitness, and beauty brand owners through the mindset shift from managing tasks to inspiring people. Attendees will explore how leadership style directly impacts team performance, retention, and overall business success.
This class focuses on building a wellness-driven culture that supports autonomy, creativity, and accountability. By learning how to lead with vision and intention, owners and leaders will leave equipped to create healthier teams, stronger cultures, and businesses that grow sustainably — without sacrificing personal or collective well-being.
(Stratton & Alberico are also teaching "From Prompt to Profit: 5 Ways to Utilize and Maximize AI" for salon and spa owners.)
The Be+Well | Beauty and Wellness Show (formerly the International Beauty Show & International Esthetics, Cosmetics, & Spa Conference) will be held March 6-8 at the Javits Center in New York. Register here.