Get the Formula: Joey King's Rich Auburn Copper

Joey King launched her press tour for the upcoming film "Practical Magic 2" with a fresh, fiery color refresh. Celebrity colorist Matt Rez recently retouched the actress' ginger locks into a warm, dimensional auburn-copper, a deeply saturated red that balances vibrancy with rich, grounded depth.

Unlike flat, one-note reds, this look leans into complexity: warm coppers and soft auburns layered together to create a red that feels alive. 

The result is a redhead moment that's polished without feeling overdone, perfect for anyone looking to make a statement.

Rez created the look using Paul Mitchell products:

Step 1: Base Foundation
To create a rich, warm base, Rez formulated using Paul Mitchell The Color:

  • 45g 7WC

  • 15g 6G

  • 15g 6CH

  • Mixed with 75g 20 Volume Paul Mitchell Cream Developer (1:1)

This formula builds a rich foundation while locking in warmth from root to end, setting up the perfect canvas for the gloss to follow.

Step 2: Multidimensional Gloss
To layer in vibrancy, depth, and richness, Rez glossed using Paul Mitchell The Demi:

  • 1/2 oz 6OR + 1/2 oz 9OR — for vibrancy

  • 1/4 oz 7NC + 1/4 oz 10NC — for copper color

  • 1/2 oz 7GB + 1/2 oz 9GB — gives background

  • 1/2 oz 7CH — gives auburn richness

  • 1/2 oz 6C — gives depth and keeps the auburn warm

Mixed with 3.5 oz 7% Processing Solution, processed for 20 minutes.

The result is a red that's rich without being flat, layered with copper and auburn working together for a color that catches the light and moves with dimension. Its multidimensional finish feels editorial, elevated, and completely wearable.