OLAPLEX to Join Henkel in $1.4B Hair-Care Power Move

OLAPLEX Holdings Inc. is set to be acquired by German multinational company Henkel Corp. in a $1.4 billion cash deal, both companies have announced.

The transaction is expected to close toward the end of 2026. It unites OLAPLEX’S premium, bond-building hair-care brand with the global scale and resources of Henkel, a chemical and consumer goods company whose growing hair-care portfolio includes Schwarzkopf, got2b, Mydentity Guy Tang, and Syoss.

Executives say the deal is designed to build on OLAPLEX’s strong following among beauty professionals while accelerating international expansion and opening new avenues for growth in the global beauty market.

OLAPLEX CEO Amanda Baldwin calls the move “an exciting new chapter.”

“I look forward to accelerating our product innovation, expanding our reach and continuing to deliver results for our Pro partners and customers around the world as part of the Henkel platform,” she says.

Henkel is expected to bring expanded distribution capabilities and operational scale, particularly outside North America, where OLAPLEX has built a strong direct-to-consumer and specialty retail presence.

The companies highlighted complementary strengths in the beauty industry, noting that both maintain established relationships with elite professional hairstylists and salon networks. 

Henkel CEO Carsten Knobel calls the move a major step forward for the corporation, expanding its commitment to hair care as a key part of its consumer brands portfolio.

“This transaction allows us to expand our presence in premium hair care,” Knobel says. “The brand creates compelling opportunities for future growth and innovation.”

Both companies called the partnership a strategic one that will support further innovation through enhanced research and development capabilities, plus faster product rollout.

Under the terms of the deal, OLAPLEX stockholders will receive $2.06 per share, representing a premium of about 55% over the company’s closing stock price on March 25 and roughly 45% above its 30-day volume weighted average price.

The transaction is scheduled for completion in the second half of 2026, subject to regulatory approvals and customary closing conditions.

At that point, OLAPLEX will continue to operate under its existing brand name but will be delisted from the Nasdaq exchange. Private equity firm Advent International, which has backed the company since 2019, will exit its investment upon completion.

Since Advent’s initial investment, OLAPLEX expanded from a single bond-building product into a broader hair health brand. The company has since refined its execution and expanded globally, deepening engagement with stylists and consumers alike.