Moroccanoil The Collective, the brand’s first-ever three-day international community event, took place from September 10-September 12 at Resorts World in Las Vegas.
Moroccanoil was built on innovation and a passion for education, and since its inception, the brand has strived to be a leader in the creative and professional styling community. Moroccanoil professionals from all over came together to learn, teach, network, and collaborate with their industry peers and Moroccanoil Ambassadors.
The event programming was as below:
Day One: The Collective kicked off with a pool party at the Ayu Day Club. Soon after attendees joined the brand for the official Welcome Ceremony, which featured a runway show of the new Chocolate Professional Color Collection Extension.
Day Two: Attendees had access to several Artistic + Business sessions hosted by Moroccanoil Pros and Ambassadors. That evening guests were treated to a special presentation from Robert Ham, Antonio Corral Calero, and Kevin Hughes. These three and a crew of choreographed dancers performed a Blonde Voyage-inspired photoshoot on stage! Treating the audience to a one-of-a-kind experience showcasing all Moroccanoil Professional Color has to offer, and inspiring a whole new group of stylists to photograph editorial content.
Day Three: Industry leaders, experts, and Moroccanoil Ambassadors hosted breakout panels for all attendees. Moroccanoil hosted the finale of their first-ever Global Hair Competition, allowing the audience to select the first winner from 5 finalists, Hair By Nicole! Attendees closed out the night dancing at ZOUK Nightclub!