Matrix is expanding both its global and professional ambassador programs by tapping fresh new talent, naming international pop girl group KATSEYE as Global Brand Ambassadors while adding rising digital-first stylists to its pro roster.
Both moves reflects the brand’s strategic push to blend cultural influence with professional expertise, ushering in its era of inclusive, expressive haircare.
At the heart of the expansion is KATSEYE, whose partnership brings Matrix’s 40-year legacy into dialogue with global music, movement, and identity.
For the group, hair is integral to choreography, where every flip and turn enhances their stage impact. Through “Matrix Moves,” each member transforms hair into a performance element, pairing a signature style with a hero product to showcase versatility across textures and finishes.
- Daniela: “Soft Slay” — hydrated, touchable flow;
- Lara: “Sleek Swerve” — sharp, frizz-free precision
- Manon: “Bounce Drop” — defined, voluminous curls;
- Megan: “Bond Baddie” — strength and resilience;
- Sophia: “Glow Throw” — high-shine brilliance;
- Yoonchae: “Miracle Maknae” — versatility with multi-tasking styling.
KATSEYE’s diversity and global perspective embody the brand’s mission of “All Hair Types. All Humans,” created to make professional haircare inclusive, empowering, and accessible.
Complementing this cultural expansion, Matrix has also strengthened its professional ambassador roster with Rubi Talavera and Lucy Seitz.
Together, the two content creators and hair artists will help elevate the existing roster of ambassadors through a social-first approach targeting younger audiences and professionals who rely on social media for the latest in all things hair.
Talavera and Seitz join Matrix ambassadors George Papanikolas, Carlos Rojas, Kara Williams, Castillo Bataille, Sharon Spellman, Constance Robbins, and Miguel Gato.
Stylist ambassadors serve as an extension of the brand, helping it bring launches to life through events, individual appointments, red-carpet styling, masterclasses, and more.
In their social content, Talavera focuses on inclusive transformations and behind-the-scenes decision-making, while Seitz shares practical salon tutorials and real-world expertise.
Their addition underscores Matrix’s investment in the next generation of stylists shaping the industry online and behind the chair.