Kérastase is entering a new era with a familiar face at the forefront: The luxury hair-care brand has partnered with legendary actress, producer, and author Demi Moore as its new Global Brand Ambassador.
The announcement came with images of Moore captured by the fashion photography duo Inez & Vinoodh, who are helming the brand’s new global campaign for its revitalized line, Chronologiste.
Moore has influenced pop culture through her 40+-year career, cementing herself as a hair icon when she set worldwide trends for her pixie cut in the 1990 film “Ghost.” Her hair evolution has spanned from a shaved head to her current long black locks.
“My life has been shaped by love, growth, and new experiences — and my hair has been with me through it all,” Moore says. “I believe there's a unique energy in hair; it carries our experiences, our confidence, and our individuality.
“For me, there's a real freedom in letting your hair simply be itself and allowing it to tell your story.”
Moore’s gutsy choices of film roles have challenged expectations of women on screen, from “Striptease” and “Indecent Proposal” to “G.I. Jane” and “A Few Good Men.”
More recently, her critically acclaimed work in the film “The Substance” and the TV series “Landman” has earned her Golden Globe and Screen Actors Guild wins alongside an Academy Award nomination.
“Demi is fearless, not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace,” says Kérastase Global Brand President Amber Zak Yopp. “Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom.”
Off screen, Moore continues to influence the cultural conversation. Her candid advocacy around ageism, self-worth, and female empowerment has earned her accolades including Time’s 100 Most Influential People and Glamour’s Global Woman of the Year.
As Kérastase looks ahead to upcoming launches, the partnership signals a clear message: beauty isn’t about reinvention — it’s about evolution, authenticity, and owning one’s story at every stage of life.