This article was originally published by American Spa.
Tap the class name for more details! To attend these classes and learn about the other classes offered at the show, be sure to register to attend Be+Well New York from March 8-10, 2026. What's more, use code EDSALON20 to get 20% off education classes.
Beyond One Location: The Playbook for Scaling Your Spa or Salon Empire
In this session, industry leaders Christina Stratton and Ilana Alberico share their proven roadmap for taking a single successful spa or salon and turning it into a multi-location brand without losing profitability, quality or control.
Is Your Back Bar Making You Money? Practical Strategies to Deliver More with Less
In this session, you’ll learn how to evaluate and maximize every product behind the chair. From selecting versatile, multi-use formulas to streamlining inventory and designing profitable treatments, this class shows you how to stretch your resources without sacrificing client satisfaction.
Whole-Person Care in Aesthetic Medicine: Where Wellness Meets Beauty
Attendees will leave with a blueprint for integrating mental health and wellness into aesthetic practices, positioning their med spa at the forefront of this emerging, patient-centered approach to care.
Stop Boosting Posts: The Beauty Pro’s Guide to Social Ads That Convert
In this hands-on session, you’ll learn a simple, proven system for creating Facebook and Instagram ads that bring in local clients—without wasting time or money.
From Science to Skin: Biotech & Biomimetics in the Treatment Room
Discover how cutting-edge biotechnology and biomimetic science are revolutionizing professional skin care. From peptides that replicate natural skin functions to cellular innovations targeting longevity and repair, this session breaks down the science shaping the next generation of treatments and products.
Menu Magic: Pricing and Packaging Strategies that Sell
In this session, C.R. Cooper, The Skin Theologian, fuses her internationally recognized expertise in skin health with disruptive business insights to unveil The 3P Method: Pricing, Packages, and Precision — an actionable framework for creating compelling treatment menus that maximize revenue, enhance client engagement, and elevate your professional expertise.
Own the Algorithm: How Beauty Pros Can Dominate ChatGPT, Google & AI Search
Regardless of your business type, this session will arm you with the tools to dominate local search and turn curious clicks into loyal, paying clients. Don’t let big brands or AI decide who wins the clients…you’ll leave ready to claim your spot at the top and keep it.
Business Growth Formula: 6 Focus Areas for a Thriving Esthetic Ecosystem
In this high-impact session, international educator and consultant George Scandalis reveals the six essential keys every aesthetic practice must master to thrive in today’s competitive landscape. Drawing on years of global consulting experience, George breaks down how to balance fast-result treatments with long-term regenerative services, design service menus that increase profitability, and build patient loyalty through high-value consultations and team alignment.
From Nano to Needles: An Advanced Look at Skin Channeling Technologies
Explore the full spectrum of skin channeling, from surface-level stimulation to dermal remodeling. This talk breaks down the science and strategy behind today’s most in-demand techniques: nano-facials, bio-channeling, micro-channeling, and microneedling. Discover how each method creates micro-pathways in the skin to boost product penetration, trigger targeted healing responses, and enhance outcomes.
Inside the Bottle: Decoding Cosmetic Formulation Essentials
This session breaks down the key components of cosmetic formulations so you can decode ingredient labels, educate clients, and better understand why certain products deliver superior results.