This article was originally published by American Spa.
Social media is an integral part of running a successful business, and the upcoming Be+Well | Beauty & Wellness Show in New York (formerly International Beauty Show) has several classes on cutting-edge social management. To attend these classes, and learn about the other education offered at the show, register here to attend Be+Well New York from March 8-10, 2026. Use code EDSALON20 for 20% off education classes.
Stop Boosting Posts: The Beauty Pro’s Guide to Social Ads That Convert
Educator: Bree Mesquit
In this hands-on session, you’ll learn a simple, proven system for creating Facebook and Instagram ads that bring in local clients, without wasting time or money.
Own the Algorithm: How Beauty Pros Can Dominate ChatGPT, Google & AI Search
Educator: Jane Pham, "The Lady Peng"
Regardless of your business type, this session will arm you with the tools to dominate local search and turn curious clicks into loyal, paying clients. Don’t let big brands or AI decide who wins the clients…you’ll leave ready to claim your spot at the top and keep it.
Marketing Your Worth: How Hair & Beauty Pros Build Demand, Authority & Full Books
Educator: Charmaine Schembri
This approach blends mindset with marketing, helping attendees overcome imposter syndrome, push past the fear of ‘looking cringe’ online, and start confidently showing up as leaders in their craft. From understanding one's audience to creating experiences that feel premium, this session delivers both motivation and practical strategy to help beauty professionals charge more, confidently and authentically.
The AI Advantage: Transform Your Spa’s Marketing with ChatGPT
Educators: Barry Eichner & Jenni Nagle, Lipgloss & Aftershave
This high-energy session with Lipgloss + Aftershave (L+A) will teach you how to use ChatGPT as your personal content strategist, helping you generate creative, relevant, and profitable social media ideas in minutes.
Scale Like a Start-Up: Growth Marketing Strategies for Your Business
Educator: Ashley Scobey
In today’s competitive environment, growth requires more than a great menu and enticing branding — it demands strategic marketing, innovative thinking, and scalability. This session brings the lessons and tools that high-growth startups use to scale fast, applied directly to spa and beauty businesses.
From Followers to Bookings: A Social Media Conversion Workshop
Educator: Megan Comunale, My Salon Suite
In this workshop-style session, you’ll learn the exact strategies to transform likes and follows into client pipeline, steady bookings, and predictable revenue. Walk away with a clear, actionable system to turn your social media audience into loyal, paying clients that keep coming back.